The Demand  

A conservative estimate puts the monetary value of current global trade in medicinal plants at over US$60 billion. With the increasing interest in ‘natural’ products across the world and the resultant upsurge in the demand for medicinal plants, this trade is expected to grow up to 5 trillion by the year 2050. Aloe Vera is among the few medicinal plants by virtue of their extensive medicinal, nutraceutical and other uses enjoy a major chunk of the market across the globe. The major markets for Aloe Vera and its extracts are Australia, US and the entire Europe. A recent study carried out to identify the plants to focus on, in order to position the Indian medicinal plants sector on its growth path with a long-term plan up to the year 2020, has identified 45 plants. Among them, the following seven plants have been identified that require concentrated attention for the next 5 years:
 

  • Aloe Vera (Ghrita Kumari)

  • Bacopa monnieri (Brahmi, Centella asiatica (Mandookparni, Gotu Kola)

  • Rauwolfia serpentina (Sarpagandha)

  • Catharanthus roseus (Periwinkle)

  • Taxus baccata / Taxus wallichiana (Himalayan Yew)

  • Artemisia annua and Catharanthus roseus (Periwinkle)
     

Despite the ideal climatic conditions for the cultivation of Aloe Vera, we have not been able to exploit the excellent potential of the miraculous medicinal plant. The reasons are simple: lack of cultivation and processing know-how.

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